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if you exceed two hashtags in a tweet your chances of engagement drop by 17%.
Only 22% of engagement with a brand’s tweets are replies.
78% are retweets
92% are link clicks.
So if you include an appropriate hashtag or two in your tweets as a brand, you are massively increasing the chances of exposure and click-throughs on the site. Going from 10 to 20 – in retweets or link clicks…