
What A Consultant Does
A music consultant provides music industry information to artists, groups, and labels and shows them how to use that information to create buzz, drive sales, and increase fans. A music consultant generally does not do the work advised. A music consultants main objective is to help push a project with enough momentum to go beyond the hump of local success and through to national recognition. An artist, group, or label hiring a music consultant can only expect to get as much out of a consultants advise as they are willing to work. Meaning: hiring a music consultant and not following through or putting the effort into acting upon the advise of the consultant is simply a waste of time and money!
How A Consultant Gets Paid
Music consultants charge a set fee. They do not get paid on the back end or when an artist makes money. This is due to the fact that the consultant does not do the actual work advised, the artist, group, or label does the actual work. Consultants charge a flat fee because they can not control the actions or inactions taken on the advise they deliver. Many up and coming artists feel that a consultant should only get paid when they do. That is the job of an artist manager. This is because an artist manager is directly responsible for managing the actions and activities of an artist ensuring an artists career is moving forward at all times. In many cases a manager will directly take the action themselves or hire then manage outside vendors to handle the work load.
How Long Does It Take
A typical music project takes about three months to get rolling. A good music consultant will ask for a minimum of a three month commitment from a new client. In reality, your project will take anywhere from 4 to 7 months to really get the national exposure a consultant can obtain. In most cases, an artist, group, or label should be able to "go it alone" will little supervision after about 3 or 4 months of working with a consultant on a daily or weekly basis. This does not mean you should stop utilizing your chosen consultant. It means that your costs associated with a consultant should go down as the project continues and you learn the ropes. After your first full project push you should have enough information to do the basics on your own and only need to hire a consultant on an "as needed basis."
Music Marketing:
Average Music Marketing Salaries
Universal Music Group Marketing Director Salary
http://www.glassdoor.com/Salary/Universal-Music-Group-Marketing-Director-Salaries-E11794_D_KO22,40.htm
Total Pay — Salary / Bonus / Other (1)
n/a
$70k
$76k
A Day in the life of a Public Relations
http://www.princetonreview.com/careers.aspx?cid=171
A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government. In the government PR people are called press secretaries. They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Though the job often involves the dissemination of information, some view this cynically as "spin doctoring." There is an old saying about PR that 'Advertisers lie about the product. Public relations people lie about the company.' Regardless, the successful PR person must be a good communicator-in print, in person and on the phone. They cultivate and maintain contacts with journalists, set up speaking engagements, write executive speeches and annual reports, respond to inquiries and speak directly to the press on behalf of their client. They must keep lines of communication open between the many groups affected by a company's product and policies: consumers, shareholders, employees, and the managing body. Public relations people also write press releases and may be involved in producing sales or marketing material. Public relations is a good career for the generalist. A PR person must keep abreast of current events and be well versed in pop culture to understand what stories will get the public's' attention. It takes a combination of analysis and creative problem solving to get your client in the public eye. The content of the work is constantly changing and unforeseen challenges arise every day. As one public relations person explained, "In addition to the standard duties, a PR person might have to shepherd an alcoholic and half-mad (but brilliant) author through a twenty-city interview tour or try to put a warm 'n fuzzy spin on the company's latest oil-spill."
The median expected salary for a typical Public Relations Specialist III in the United States is $62,719. This basic market pricing report was prepared using our Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies.
Data as of April 2009
Public Relations Specialist III 25th%ile Median 75th%ile
the United States $55,929 $62,719 $70,939
http://swz.salary.com/salarywizard/layouthtmls/swzl_compresult_national_CM02000008.html
-- $5,912.00/Month
Public Relations Specialist: Career Information
http://careerplanning.about.com/cs/occupations/p/public_relation.htm
Public Relations Specialist Job Description:
Public relations specialists communicate with the public on behalf of companies, organizations or governments. They are also called communications or media specialists. A public relations specialist spreads his or her employer's or client's message to the public, often using the media as a conduit.
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