Artistic Brand Evaluation: The Omogo Reloaded Logo and Brand of Music

Photobucket



According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant messages in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.




Photobucket




Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.




Photobucket




As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.




Photobucket




Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.




Photobucket




It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.




Photobucket




For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.




Photobucket


http://www.resqrecords.webs.com

http://www.pikturetimefilms.webs.com

Views: 7

Comment

You need to be a member of CODA~GROOVES~ENT to add comments!

Join CODA~GROOVES~ENT

Artist Management,PR,Promotion,Booking,Marketing... Check our Services and Prices Page http://codagroovesent.ning.com/page/services-1

Show sum LUV





Blog Posts

Attention: Music Industry Professional! Atlanta, GA Conference

Posted by Jacque Schauls on November 8, 2019 at 7:20am 0 Comments

Attention: Music Industry Professional! Atlanta, GA Conference February 7th-9th 2020

#Music #Entertainment #Conference #Networking

#RoadiesOfColorUnited

#February7thru9 #2020 #Atlanta #Education http://www.roadiesofcolorunited.com/r-o-c-u-event-and-hotel-registration/…

Continue

Made Men Minnesota Scam #Groupon #Scam #MadeMen #Landscaping

Posted by Jacque Schauls on May 25, 2019 at 5:57am 0 Comments

#Groupon #MadeMen #Landscape #SCAM #Landscaping Bought the Groupon, #John won't return calls to schedule the work. Paid for $150 #DoNotBuyGrouponServices John's number is 510-394-876 612-707-4083 #BEWARE #Thief #GrouponScam

Hair By JACQUE

Posted by Jacque Schauls on April 29, 2016 at 7:13am 0 Comments

#HairByJACQUE
NOW in Inver Grove Heights!
CREDIT CARD…
Continue

Effective Hashtags Social Marketing

Posted by Jacque Schauls on March 19, 2018 at 11:36am 0 Comments

#Effective #Hashtags

if you exceed two hashtags in a tweet your chances of engagement drop by 17%.

Only 22% of engagement with a brand’s tweets are replies.

78% are retweets

92% are link clicks.

So if you include an appropriate hashtag or two in your tweets as a brand, you are massively increasing the chances of exposure and click-throughs on the site. Going from 10 to 20 – in retweets or link clicks…

Continue

Model Contest #Model #Contest #ModelSearch

Posted by Jacque Schauls on February 27, 2019 at 5:00am 0 Comments

Model Contest!

We are looking for three models to be featured on https://dogtorbarker.com #DogtorBarker #Model #Contest

Must be over age 18. Go to the site, sign up for the #Newsletter

Submit your photos (3) & measurements. #Win #Clothing !…

Continue

Latest Activity

boss posted a blog post

Any1 - "Christ Money Sex Talk"

I'm an artist from Angola, Indiana who's most concerned with social activism and empowerment for all working class people. I believe that with my music I can spread working class consciousness to as many people as possible and that we will then be able to create a society in which we are no longer bogged down by the draining efforts of contemporary life and the ever…See More
5 hours ago
boss posted blog posts
Friday
boss posted a blog post
Thursday
Struc Supreme posted a blog post

All hail the new Kween of R&B fusion making waves all across the U.S.

Artist Name: KWEEN KALANIIProject Title: ALL HAIL THE KWEENATLANTA, GA – Music lovers across the world need to hail the new queen of Reggae and Pop. The royal one, AKA Kween Kalanii, is a hot new artist from Atlanta whose fusion of sounds and styles is all the buzz across the Southern U.S. And her new EP that’s set to drop on Valentine’s Day 2020 will…See More
Feb 19
Dj Smoke (@PromoMixtapes) posted discussions
Feb 18
Dj Smoke (@PromoMixtapes) liked Dj Smoke (@PromoMixtapes)'s discussion Asmik - Yes
Feb 18
boss posted blog posts
Feb 17
boss posted a blog post
Feb 15
COLOSSAL MUSIC GROUP posted a blog post

United Kingdom's Own Young Rob And Memphis's Own Flexx Kapone Unite To Drop "Got That" Hit

If you liked hits like Usher's Yeah! Ying Yang Twins Whisper! You are going to love this hit GOT THAT!UK artist Young Rob and Memphis Tennessee's FinestFlexx Kapone Team up to bring You this certifiedClub Banger. The track which is definitely one forthe ladies is produced by Progression Music.…See More
Feb 14
Dj Smoke (@PromoMixtapes) liked Dj Smoke (@PromoMixtapes)'s discussion Aquarius Jones - Party
Feb 13
boss posted a blog post

Money Moves is On The Rise

Money MovesManagement for Bama Boy, COMP, and Kam 4TenOfficial Photographer For Yung Inkky & T SavageMoney Moves has been shooting the largest concerts in Maryland and also gets booked to travel to other cities to shoot concerts, festivals, artists, and models. He is credited with such artist as: Cardi B, MoneyBagg Yo, DaBaby, Yo Gotti, Meek Mill, Megan Thee Stallion,…See More
Feb 13
Urban Stone posted a video

Diamond IceGirl Ft Splow - Give You Some More

#Reggae, #Dancehall, #producedbySplow Good riddim track to bring people together have fun dance and drink. It wares we have fun the Islands of Jamaica. Give ...
Feb 13
Dj Smoke (@PromoMixtapes) posted discussions
Feb 12
Dj Smoke (@PromoMixtapes) liked Dj Smoke (@PromoMixtapes)'s discussion Kween Kalanii - Done Her Wrong
Feb 11
boss posted a blog post

Drae Nice – “Wavin”

New York artist, Drae Nice, drops off a hot new single titled, “Wavin.”Check it out below, and listen to more music from Drae Nice via Spotify. Twitter: @DraeNiceSee More
Feb 10
boss posted a blog post

K-Good is Back With More Heat!

Birmingham, AL rising rap star K Good just dropped a bunch of hot new music for the streets! Check out his latest releases below! Look out for K Good in 2020 as he's coming to take over the rap game!Connect:https://music.apple.com/us/artist/k-good/794156173INSTAGRAM: @kgoodmusicSNAPCHAT:…See More
Feb 6
Dj Smoke (@PromoMixtapes) posted a discussion
Feb 6
BLACC WIDOHH posted a blog post

A1 Chick By Kipp Piles Out Now

Kipp Piles represents the Carolinas Hard and Heavy. Known for his female Anthems at least when you check his streaming numbers. His sound is as smooth as a Versace Silk shirt but listen closely know this is nothing short of that street edge we all look for in our hip hop tracks. A1 Chick is one of them heavy 808 laced anthems for the hustling women out here looking for that likewise king to build their empire with. Follow Kipp Piles and watch him run through the summer in the Carolinas.…See More
Feb 5
boss posted a blog post

Check Out Best Kept Secret

Best Kept Secret is a conglomerate that has defied the music industry barriers against all odds, on their own terms at that. With a roster filled with talented musicians as well as award winning team of gold as well as platinum producers, this new management company has developed a lane for itself as not just a management company but has developed into a powerhouse of…See More
Feb 4
Dj Smoke (@PromoMixtapes) liked Dj Smoke (@PromoMixtapes)'s discussion Zalarella - Run for Your Money
Feb 3

Forum

Sam Least - Sorry

Started by Dj Smoke (@PromoMixtapes) in Music and Entertainment News Feb 18. 0 Replies

Asmik - Yes

Started by Dj Smoke (@PromoMixtapes) in Music and Entertainment News Feb 18. 0 Replies

Tyrel Ross - Holiday

Started by Dj Smoke (@PromoMixtapes) in Music and Entertainment News Feb 17. 0 Replies

Aquarius Jones - Party

Started by Dj Smoke (@PromoMixtapes) in Music and Entertainment News Feb 12. 0 Replies

Kween Kalanii - Done Her Wrong

Started by Dj Smoke (@PromoMixtapes) in Music and Entertainment News Feb 11. 0 Replies

© 2020   Created by Jacque Schauls.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Web Statistics