Call for your 15 minute complementary consultation 612 508-7527 Jacque
We provide Record Label Support and Digital Distribution along with the following:
Label Services/Digital Distribution/Physical Distribution
MARKETING, Personal assistant, Booking, PR, Promotion, App Development, E-Blast to over 300K , HAIR/Make-up-Massage, Online marketing, virtual personal assistant.
http://codagroovesent.ning.com/page/services-1
SAMPLE Marketing Proposal:
Branding the name "YOUR NAME HERE"
Soft release of one song (On all combined social sites)
Hard Release of one song (sent to 13,500 Djs worldwide) two weeks
You will be sent a monthly report showing all of your stat increases.
1-2 Email Blasts/Month (Regular Price is at $250 per list)
Small ad in every Coda Grooves Ent Newsletter (Regular Price is at $50-$100/ad)
PRESS/PR (Regular Price starts at $1,500/Month)
Press Releases as needed for shows
Helping to acquire interviews, features, DJ Conference calls, and getting additional exposure.
Acting as a liaison between the group members and the press. Helping them with interview skills, Public appearances, acceptable etiquette and thank you notes.
Facilitate introductions to Music professionals for the purpose of networking.
YOURNAMEHERE Drop scripts for the Djs
BOOKING: Will send "YOUR NAME HERE" information to the venues and promoters for the purpose of booking.
Help write contract and rider.
Present offers for shows/hosting and appearances
Social site Management: (Regular Price is at $100/Month per site)
Reverbnation
Youtube
Facebook
MySpace
Music and Entertainment Blog sites
Twitter
Increasing fans/followers/Likes/Plays (Each Month there will be a primary site focus and 2 secondary)
The price is directly reflective of the time involved and can be adjusted up and down each month as is determined by the needs and budget of "YOUR NAME HERE" and/or their management.
TOTAL:
Additional Marketing can include:
App Development: Custom App Development for iPhone, Blackberry or Android ( Starts at $3,000.00 for one platform and each additional is at $500. The app will stay active for one year with an option to extend. (There are also monthly fees per app usually around $50-$100)
Physical Distribution
Digital Distribution
Street Teams
Phases of Music Marketing
1. Branding
E-mail Marketing
Brand Development
2. Distribution
Digital Distribution
Physical Distribution
3. Maintenance
Credibility
Engagement
Sustained Attention
Branding
Branding goes hand in hand with development. Development involves making it easy for interested parties to find your content during the discovery process. Building awareness and excitement gives people a reason to seek you out in the first place.
Using social sites, music and entertainment blogs, discussion groups and email marketing to make people aware of you and what you do.
Photos, links to the music and links to your other social sites are in the faces of music and entertainment professionals on a regular basis.
E-mail Marketing
Email Marketing, an effective brand strategy, strong brand positioning, and PR is how people become aware of you and your music. Awareness is created through word of mouth, PR, digital PR, online buzz, touring, radio promo, sales promotions, activism and cause-based marketing, street marketing, and features & credits on outside projects.
Brand Development
Increasing Brand Development involves placing your brand on any destination where your music can be found, shared, and recommended, and thus gain an audience. To amplify the spread of your music you have to make it easy for people to find your music during the discovery process. Music-based social networks are vital to gaining exposure because that’s where huge databases of music are shared online. At every point of development, make sure you provide direct links to your distribution outlets in order to increase sales of your music.
Digital Distribution
Configure outlets where your music can be downloaded and/or purchased online. iTunes is the most popular choice for retail digital distribution, followed by Amazon. Once your music is plugged into these distribution outlets, customers are able to acquire your content/product. If you foolishly skip this phase your marketing will inevitably fail because no one will have any way getting your music.
Physical Distribution
Placing your product for sale in retail stores.
Credibility
Third parties co-sign you and your music through reviews, features, endorsements, cross-promotions, and the like. The more that sources like these that support your music, the more credible you become in the eyes of your market and the more referrals you will get which will lead to increased web traffic and exposure. High-profile partnerships, endorsements, co-branding, and sponsorships are terrific ways to establish credibility with your audience. Famous people, experts, DJs, promoters, managers, booking agents, label executives, social media buzz, and award nominations (not to mention wins) can all help you establish credibility.
Engagement
Direct and indirect contact with your fan base is the best way to keep them engaged and interested in your music and projects.
Use your social sites to find out about your fans and what they like about you.
Use contests to keep them engaged and coming back to your websites and app on a regular basis. Re-tweet what some of your fans are saying about you. Have regular online fan chat sessions with Q&A.
Sustained Attention
New content must be released at intervals that create sustained audience attention. Balance is key. Provide just enough content so that fans are always begging for more. Daily or weekly song, photo or video releases? Weekly/monthly/bi-monthly mix tape releases? These choices are yours to make.
Thank you notes: Send thank you notes to the radio stations, DJ's, People who have interviewed you and your fans. THANK them on a regular basis for their continued support.
Sustained Attention is achieved through email marketing, digital PR, press releases, advertising, street teaming, attending industry events and a steady stream of content.
Happy fans and word of mouth will help build your fan base the fastest.
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