Effective Hashtags Social Marketing

[Jacque Schauls]

#Effective #Hashtags

if you exceed two hashtags in a tweet your chances of engagement drop by 17%.

Only 22% of engagement with a brand’s tweets are replies.
78% are retweets
92% are link clicks.
So if you include an appropriate hashtag or two in your tweets as a brand, you are massively increasing the chances of exposure and click-throughs on the site. Going from 10 to 20 – in retweets or link clicks –

As a side note, Pinterest uses hashtags the same way that Twitter and Facebook do.

Facebook posts with hashtags equls less engagement than those without.

Twitter, less hashtags mean more engagement. This means that using hashtags on Facebook is like a double-edged sword, and requires testing out your practices to see how your target audience responds. Concluding that you shouldn’t use them on Facebook at all is probably not the best answer, since you lose the cross-network cohesion that will serve you better in the long run. Just keep them to one or two, just like Twitter, and use them wisely and purposefully rather than just for the fun of it.

Instagram: the more, the better

Blogs, Tag properly

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